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Search Engine Optimization Strategy
SEO Packages
Green SEO Campaign
Green & Yellow SEO Campaign
Yellow SEO Campaign
Yellow & Red SEO Campaign
Red SEO Campaign
SEO Color Score
Details
Time Horizon
3 Months
3-6 Months
3-6 Months
3-6 Months
6-12 Months
Details
If you are familiar with Search Engine Optimization (SEO), you know that it involves a lot more that putting keywords into your metatags. You probably also understand that different keywords have different levels of competition, and thus require different strategies to optimize your website to get it on the front page of Google.
There are many factors to consider in determining the best strategy. To simplify this process, we have developed a color system based upon the following five criteria:
Competition Strength
Competition Volume
Targeted Geography
Keyword Density
Competition Link Strength
Each keyword strategy has a unique SEO color score, representing each of the five criteria. The following key explains each color:
Possible
Challenging
Extremely Competitive
Not Realistic
Your SEO color scores are a guide in determining the right campaign for your website's SEO strategy. See the following examples:
Acoustic Guitar
Requires Red SEO Campaign
Surf Lessons San Diego
Requires Yellow SEO Campaign
English Toffee
Requires Yellow & Red SEO Campaign
Italian Restaurant Sandy
Requires Green SEO Campaign
Large Format Printing UT
Requires Green & Yellow SEO Campaign
If you wanted your website to rank on the front page of Google when someone does a search for "acoustic guitar," because this keyword is so competitive, this strategy would require a Red SEO Campaign. On the other hand, if you owned an Italian Restaurant and wanted to be found when "italian restaurant Sandy," was searched, a Green SEO Campaign would be sufficient.